Direct mail is an indispensable part of any winning political campaign.

Pegasus delivers results with a simple philosophy: Identify who needs to be persuaded, and communicate with them directly in the most effective way possible.

Many times the most effective way to communicate with voters is by direct mail. Direct mail allows your campaign to cater the message specifically to the issues of the voter that you are mailing to. Not all campaign messages will resonate the same with all voters. For example messages that resonate well with seniors may not resonate that well with younger voters. Direct mail allows your campaign to target different voter demographics with highly effective messages.

Just because another candidate or ballot initiative is successful does not mean you will be if you try and replicate their strategy, you MUST have your own.

Pegasus Strategies delivers results with a simple philosophy: Identify who needs to be persuaded, and communicate with them directly, in the most effective and affordable way possible. Many times, that is direct mail.

We use every tool at our disposal, demographic research, polling, opposition research, earned media, websites and social media, SMS messaging and email communication as well as paid media like television, digital advertising, and direct mail to develop your message and persuade your voters.