Judicial campaigns are not your average campaign.

Judicial campaigns are very different from other political campaigns in most states. Not only are judicial campaigns governed by the same laws as other campaigns for conduct and finance, in Florida they are governed by Canon 7 of the Code of Judicial Conduct and the JQC. Most states have similar governing bodies and rules.

Your campaign needs a consultant or manager that understands the limitations of a Judicial Campaign, in fundraising and in advertising. The last thing you want to do is get elected and then be forced  to hire a lawyer to defend the way that your campaign was handled.

Think it cannot happen to you? It happens all the time. The Florida Supreme Court keeps the record here.

Why do good judicial candidates lose?

We are now in an age of 24 hour a day marketing whether it is on television, the internet, streaming services, radio, billboards or your 24 hour a day news station, the voter is hammered with more than 4000 marketing messages a day.

Your message and campaign advertising must get the voters' attention. That is not easy for political campaigns, and it is even more difficult for judicial campaigns with the limitations on judicial advertising.

Some political and judicial candidates believe that despite what polling, research and common sense says, voters care more about political messages than other advertising. They think that political or judicial messages and advertising are given more thoughtful consideration, that people care more about political advertising. THEY DON'T.

They haven't in 40 years. This misconception about the voter's interest is the single biggest mistake that candidates can make. Your priorities and interests are not everyone else's.